As an example, suppose that a customer visits a website for information on renting. The customer can’t decide between a studio or one-bedroom apartment, so she searches for more information on both and cannot find any definitive information. In this case, the “next best offer” could be to create a personalized email with links to articles and videos from both types of apartments, so the customer can decide which one is better for her. A loyalty program is a reward program that gives points or other awards to customers who shop at a particular establishment. A typical example might be… Read More

The 1970s brought the invention of the built-in circuit board and the microprocessors that quickly adopted, made residence and personal computers a risk in subsequent years. However, until the internet was out there to widespread consumers, computer systems weren’t extremely popular. In the Nineties, when the web was out there to all, there was an explosion in the utilization of personal computers. That explosion made family names out of entrepreneurs similar to Bill Gates and Steve Jobs. The early part of 2000 noticed a drastically lowered demand for computers, but in 2003 and 2004 the market skilled a turnaround as… Read More